01 — Who I am
For years I had two jobs. One paid the bills. The other one I just couldn't stop doing.
My first Photoshop edits. My first paid logo commissions. The first videos I ever cut. My first Instagram pages, and the first communities that grew around them.
For the last six years I travelled around Europe and the world closing new contracts, managing clients and presenting the results I brought in. But I never stopped doing what I love. At night I turned into a content machine: dozens of Instagram pages and YouTube channels, from podcasts to history and documentary channels. Some went viral, most taught me something, all of them made me better.
I built a brand from zero, and it became the most popular niche format in Western Australia. So I did it a second time, and it worked again. More than thirty sold-out events, thousands of guests, and over 2 million in reach, all of it organic.
Moved to Vienna recently. Content creation isn't the side project anymore — it's the only job. Now I'm looking for the team to do it with.
Everything I learned in six years of management, I now put into content.
02 — What I do
I run the pages of my own brands, and I launch new ones. Strategy, calendars, method, publishing, analytics and metrics. Nothing happens by chance: every post is part of a plan I made before it went out.
I make people stay. The algorithm can rent you a following for a while; a community is yours. So I build the part that remembers people: funnels and lists, newsletters, DMs, emotion, curiosity. Anyone who sees a post from one of my pages should know it's ours before they even read the handle.
Images, branding, campaigns, short-form and long-form video, built from the hook to the last cut or slide. Reels, carousels, key visuals and full brand identities. Nothing comes out of luck: I spend more time thinking and planning each piece than I do actually making it.
03 — The proof
I only counted projects I can still show you, straight from Instagram Insights, TikTok Analytics, YouTube Studio and Meta Business Suite. The dozens of pages I've collaborated with or closed aren't in here.
04 — Case studies
Different platforms, different audiences. Every time, people stopped, watched and came back.
A reel on an Instagram page I started from scratch. The hook lands in the first second, and the cut never gives you a reason to leave. 837K people watched it.
History Tales is a WWII short-form channel I launched from nothing. I researched every story, wrote every script and cut each one to under sixty seconds.
Through my studio, Vizija, I built Balkanizd and Ciao Bella from nothing: the name, the look, the voice, the content and the funnel. One launch went from a brand-new page to a full room in 26 days, with 34 pieces of content I came up with, planned and made myself.
And dozens of other pages and channels. There have been a lot since I was a kid, back in 2015. Most of them are closed now and just a memory, but I still use what they taught me every day.
05 — The work
Promos, aftermovies, videos where I talk to camera, and key visuals. Hover to preview, click to watch with sound.
06 — Toolkit
EU citizen, living in Vienna.
I can start right away.
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